We feel grateful to have the ability to work and partner with the ASPCA on a number of strategic initiatives that have helped and empowered their teams to do what they do best – provide safety and care to animals in need.

Over a 2-year span working directly with the ASPCA, our team’s involvement focused on digital marketing, E-Commerce, CRM and various integrations to streamline their digital practices.

Key Highlights:

• Re-designed and enhanced a Sitecore solution to increase reach and conversions
• Designed and developed an online User Self-service Platform
• Implemented Sitecore Online Marketing Suite
• Implementing a digital personalization engine connecting Sitecore with third party membership platforms
• Integrated Exact Target Email Platform with Sitecore CMS
• Designed a “headless” content management approach leveraging content in Sitecore for use across other digital channels
• Social Media Integration & “Social Selling”
• Created a comprehensive Membership & Donation Reporting System

Core Technologies:

• Sitecore CMS
• Sitecore Online Marketing Suite
• Sitecore Web Forms for Marketers
• Salesforce Exact Target Email Marketing Platform
• Microsoft Dynamics CRM
• PayPal Integration
• GlobalCloud
• CapWiz
• Membership ERP/Data Warehouse
• Google Analytics

Purposeful Impacts:

• Helped protect the lives of animals and positively affected so many people and adaptor’s lives
• Optimized both internal and external communications to provide quicker to market timing while eliminating old process that required energy and massive paper usage